Mebaz

When it comes to bridal shopping, there is usually a divide between where a bride wants to shop compared to where the family would go. With long-standing stores like Mebaz, young brides associate legacy with old and uncool.

The campaign

we establish Mebaz as the destination for the modern, independent bride who balances ambition with tradition. We also see the family she is marrying into shopping at the same place, which is a sign of accepting her with open arms.

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IRUS