How we built a value fashion brand and sold out their launch collection in less than a month
Building a brand ground up, from Brand Framework to Brand Identity and beyond.
A STAR IS BORN
Style Union value fashion retail brand was launched with a USP that challenged the biggest fashion players head on. Targeting customers in the ages between 18-25 living in tier 2, 3 & 4 cities, Style Union meets their demand for trendy and affordable fashion by bringing in new styles every week.
Our approach to design drew inspiration from the products and we blended aspiration with accessibility to create a visual identity that makes the customers want to buy into the brand, not just its product.
NEVER BLEND IN
Despite hailing from smaller cities and humble economic backgrounds, desire to stay ahead of their peers is what makes the brand’s target audience trailblazers in their own right. The brand’s tagline, Never Blend In was crafted as a tribute to this audience, who rise above the so-called limitations and strive to stand apart.
LAUNCHING IN STYLE
We stood apart right from the word go, with a unique launch date: 22.2.22. The brand was launched with a trend-forward collection that was inspired from the street culture of Japan.
The edgy uniqueness of the collection inspired us to push the boundaries of creativity. We created a visually stunning campaign which captured the street style aesthetics with the choices made in photography, typography and even the models. 80% of the collection was sold out within the week of launching setting Style Union on a path to success.
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New Link Road, New Link Rd, Suresh Nagar, Andheri West,
Mumbai, Maharashtra 400053
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