How MOCHI shoes champions true Integrated brand campaigns and connects with their consumer

A 360 degree extension of the brand throughout 365 day

THE Campaign

The Mochi brand is a purveyor of all things that makes GenZ tick; knowing their latest obsession, latest inspiration - the brand has a strong pulse on feeling their vibe.

But in Spring of 2021 we hit a wall when it came to finding what’s keeping GenZ engaged. The post-COVID world was uninspired, filled with apprehension, fearful of uncertainties. Eventually we found inspiration among the brave new throng of online creators who took to the internet during the pandemic lockdown to share, enhance and build on their creative craft.

Our SPRING SUMMER 2021 campaign

was a celebration of not just these brave new creators but creation itself.

Vibrant Key Visuals and engaging DVC brought the campaign to life but we gave it longevity through the year with multi channel interpretations.

WHEN THE STORE IS A STAGE

Our store shutters turned into art when Graffiti artists from the city painted their interpretation of the idea and Influencer stook to these backdrops to create be spoke content

AMPLIFICATION IS AN ART

Further down the line, we extended the central idea with an Influencer Campaign partnering 6 unique creators like doodle artists to fluid artists and inspired the world with their magic and excellence.

#CREATE WITH PRIDE

For Pride month, we celebrated representation, equality, and self-expression by partnering with creators within the LGBTQ+ community and made it a point to spotlight their art and celebrate their creativity, which was much appreciated by our audience and the artists alike.

PRODUCT LAUNCH? MAKE IT AWESOME

For the launch of Mochi’s evening wear collection we created an IP named After Hours and flipped stores to become a party venue after closing hours.

We hosted a party celebrating the coming together of two Makers of Awesome - Mochi and content creators like Aneri Vajani, Sakshi Shivdasani, with music, dance, food and some amazing shoes.

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